The Van Diemen Project
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Empowering Tasmanian business with key insights and strategies.
The van Diemen Project’s blog is a valuable resource for the Tasmanian business community, providing information and advice to help our clients succeed in today’s competitive marketplace.
Each month, we focus on a specific area of interest, diving deep into themes such as marketing, finance, business planning, strategy, cyber security, branding and more. Our team of experts, including industry professionals and business leaders, share their knowledge and insights, providing practical tips and strategies to help businesses grow and thrive.
We want to be a partner in their success and that’s why we are dedicated to providing our clients with valuable resources and support to help them achieve their goals. Join us on our journey of discovery and uncover the tools and strategies you need to take your business to the next level.
The Art of Exceeding Customer Expectations
In today's business environment, where customers can easily choose from so many businesses, there is one thing that stands out time and time again - your customer service. We often aim to meet the needs of our customers and make sure they are satisfied, but in a world...
Top 5 Tips: Convert Customers Like A Pro!
Top 5 Tips: Convert Customers Like a Pro! For many of us in business, we know that we have people interested in what we offer – they’ve told us so, they engage with our social media posts and they have signed up to our newsletters. But getting them from being...
The 2023 Website & SEO Breakdown
I want you to have a think about a roadside or building mounted advertisement that has stuck with you for whatever reason... A good website to me is like a good piece of marketing that you can see from many angles, from many distances and can deliver your message and...
Top 5 Tips: Essential Steps for IT Risk Management
Top 5 Tips: Essential Steps for IT Risk Management We are often inundated with advice around how to remain secure digitally, sometimes, it can be hard to filter out the practical and useful information when it comes to implementation of digital safety; and in an...
Top 5 Tips: Using AI In Your Business
Top 5 Tips: Using AI In Your Business It is hard to believe how quickly artificial intelligence (AI) is altering our day-to-day tasks. When applied to a business, AI provides a variety of advantages from streamlining operations to enhancing customer service. While AI...
Game Changers in Technology
Game Changers in Technology: Tools To Simplify and Enhance Your Marketing The field of marketing has changed significantly over the years largely thanks to the advancements in technology. For most businesses, the days of letter box drops, Yellow Pages and cold calling...
Using Influencers to Enhance Your Social Media Presence
The Power of Collaboration: Using Influencers to Enhance Your Social Media Presence. In 2023, enhancing and growing a brand's social media presence is as important as ever. Gaining cut through and attention, however, is more difficult than ever. For businesses looking...
Top 5 Tips: Business Planning
A practical guide to business planning in 2023. If you've met with one of our business advisors, heard us speak at an event or had a look at our socials, you'll know how important we think plans are. Whether it be a content plan for your social media, a budget for...
Top 5 Tips: Sales & Marketing
Level up your sales and marketing approach with our top 5 tips. As business advisors, many of our conversations with business owners, business leaders and entrepreneurs lead back to sales and marketing in some way. Sales and marketing principles touch just about every...
Setting and achieving goals in 2023
Simple things to avoid so that you can excel at setting (and achieving!) goals in 2023. As business advisors, we regularly find ourselves in conversations about how important it is to establish goals. All too often, we find our clients have completed a detailed...
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